Theme

In this constantly evolving era, each generation has their unique preferences and spirit. Other than technological advancements such as social media and artificial intelligence, these factors also influence the industry’s strategies in creating and promoting comic content. We believe that promoting and developing comic culture must integrate the values and interests of contemporary young people to better connect with a new generation of readers.

The theme of this conference is

The New Global Wave of Comics: Resonating with the New Generation

, focusing on the following areas:

1. Content Creation： How to create comic artworks that meet the needs of young readers to enhance their engagement.
2. Marketing：Effective marketing strategies to attract a new generation of readers and build brand loyalty.
3. Strategy Adjustment：Flexible response and adjustment to market changes to ensure the continuous development of the comic industry.
4. Media Platforms：Utilizing new media platforms to enhance the accessibility and influence of comics, expanding the audience.
5. Technology Application：Exploring the impact of digitization and technology on the comic industry and how to use these technologies for innovation.